Pedaling Progress
Bike Share
Toronto
“Creating a partnership with Tangerine is ideal for Bike Share Toronto. Working with the team at LANG partnerships expanded our vision of what we could bring to our Bike Share program and elevated this opportunity that now sees a major bank investing in improving sustainable transportation in the city. We are thrilled with how LANG lead this process and our results.”
- Justin Hanna – Director, Bike Share Toronto.
Overview
Bike Share Toronto, operated by the Toronto Parking Authority, aimed to expand its network as part of a four-year growth plan but needed a corporate partner to provide essential funding while keeping the program accessible and affordable.
LANG orchestrated a groundbreaking partnership with Tangerine Bank, aligning both organizations’ commitment to innovation, accessibility, and community impact. This strategic partnership not only secured long-term financial support but also reinforced Bike Share Toronto’s role in sustainable urban mobility.
Results
LANG developed a targeted partnership strategy that aligned Bike Share Toronto’s growth objectives with corporate opportunities, identifying brands that shared its values and could enhance the rider experience.
By structuring a compelling partnership framework, LANG secured a landmark five-year, multi-million-dollar partnership with Tangerine Bank. Announced in May 2023, the deal provides essential funding for expansion, integrates digital innovations to improve user experience, and strengthens community engagement initiatives across Toronto.
