Our Story
As pioneers of Sponsorship and Partnership Marketing, Chris and Mike Lang built a brand rooted in trust and consistent results. Over 60 years, LANG has expanded into a global team of trusted advisors across industries, known for aligning consumer and public needs with business goals to deliver measurable ROI through strategic partnerships.
Meet The Team
Meet the Team
With decades of experience and a legacy of impact, our team carries forward the Lang tradition of innovation, strategic excellence, and meaningful connections. We blend deep industry expertise with a hands-on, people-first approach—building partnerships that don’t just drive results but leave a lasting difference.
Global Brand Marketing and Sales Innovator
Mike Lang
Mike is a global brand marketing and sales executive with over 30 years of experience delivering exceptional sales and margin results through innovative, insight-driven strategies. As President of Lang and Associates from 1980-97, Mike spearheaded sponsorship activations for Canada’s leading brands. Following the GEM Group’s acquisition, he led global sales expansion across key international markets. Mike has also held senior leadership roles at Y&R and Pareto, overseeing multi-million-dollar revenues and achieving double-digit growth annually.
Mastermind of Client Success and Operations
Christina Jackson
With over 14 years at Lang Partnerships Network, Christina Jackson is a seasoned expert in program management, client servicing, and partnership strategy. She combines strategic thinking and operational excellence to drive results for clients like Toronto Pearson International Airport, securing major partnerships with brands like American Express, CIBC, and Rogers. As a key operational leader, Christina ensures Lang’s engine runs smoothly while delivering exceptional results for clients.
Expert in Leadership and Organizational Strategy
Shauna Barnes
Shauna brings over 15 years of expertise in leadership development, facilitation, and coaching to her role as Vice President, People and Culture, at Lang Partnerships Network. Known for her ability to help individuals and organizations realize their full potential, Shauna blends strategic insight with deep relational expertise. She shapes culture, drives client strategy, and champions growth through her unique ability to uncover and maximize leadership potential, both within teams and across partnerships.
Strategic Connector of Partnerships and Networks
Nicole Vein
A bilingual and bicultural force in partnership development, Nicole Vein has been a cornerstone of Lang Partnerships Network since 1987, leading national accounts and spearheading Montréal operations. With a talent for creating solutions that unite public, private, and philanthropic sectors, Nicole has delivered results for clients like Coca-Cola, RBC, and Culture Days. Her passion for sports and legacy-driven projects reflects her commitment to partnerships that leave a meaningful impact.
Founder and Visionary
Chris Lang (in Memoriam)
Chris was a visionary leader who redefined Canadian sports and business through bold thinking, innovation, and mentorship. Over his 50-year career, he forged groundbreaking partnerships, guided some of Canada’s most iconic brands, and built Lang and Associates into a global powerhouse with 15 offices worldwide. His impact extended beyond business—Chris was deeply committed to elevating others, always leaving people better than he found them. From pioneering Sport at the Service of Humanity with the Vatican to shaping the future of corporate partnerships, his legacy of creativity, connection, and excellence continues to inspire generations at Lang Partnerships Network and beyond.