Turning Traffic into Revenue
Toronto Pearson Airport
"It is a complex process to build a unique strategy and approach to the market for partnerships. Lang Partnerships Network has been an invaluable asset to us throughout the process. They are very well connected and respected in the marketplace and have helped develop our strategy, fill the sales pipeline and work through complex partnership agreements.”
– Mike Ross, Director of Commercial Development for the Greater Toronto Airports Authority
Overview
Toronto Pearson International Airport, Canada’s busiest travel hub, sought new revenue streams beyond traditional sources. With over 50 million annual passengers, the challenge was to develop a scalable partnership model that attracted major brands while enhancing the traveler experience. LANG conducted an 18-month evaluation to identify untapped opportunities, crafting a strategic partnership framework that aligned airport assets with corporate benefits, delivering long-term value for both Pearson and its partners.
Results
LANG developed a targeted partnership strategy by assessing traveler needs, identifying high-value airport assets, and structuring partnership packages for maximum impact. After defining the value proposition, LANG led the sales process—securing Toronto Pearson’s first multi-million-dollar, five-year partnerships with Rogers, American Express and CIBC. These landmark deals set the stage for continued revenue growth, with ongoing negotiations to expand Pearson’s corporate partnerships.
