Maximizing Revenue, Enhancing Journeys
UP Express
"LANG’s expertise in partnership development helped UP Express create impactful collaborations that elevated both our financial performance and customer experience."
– Kathy Haley, CEO Union Pearson Express.
Overview
UP Express sought to generate non-fare revenue while enhancing the passenger experience on its 26-minute journey between Union Station and Pearson Airport. The challenge was to attract high-value brand partners who could provide meaningful contributions while maximizing marketing assets onboard and in-station.
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LANG developed a data-driven partnership strategy, aligning passenger needs with corporate opportunities. By identifying key industries that would benefit from the unique exposure UP Express offered, LANG positioned the service as a valuable platform for strategic brand partnerships, unlocking new revenue streams beyond ticket sales.
Results
LANG developed a strategic framework to maximize UP Express’s revenue potential by analyzing passenger behaviors, identifying key industry sectors, and packaging in-station and on-board assets for optimal exposure. With a compelling value proposition in place, LANG led the sales process, securing high-impact corporate partnerships.
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As a result, UP Express secured multi-million-dollar founding partnerships with CIBC, Cisco, Deloitte, and Rogers. These collaborations exceeded non-ridership revenue targets, enhanced the passenger experience, and reinforced UP Express’s financial stability and corporate relationships.
